Surround ourselves with like minded individuals to achieve common goals in the pet food industry and enjoy the journey together.
Establish and enhance strong relationships with all stakeholders, delivering nutritious food and treats for dogs and cats at affordable prices.
Environmental, financial, social and ethical sustainability are the cornerstones for our company's long term success.
Feed dogs and cats the highest quality animal proteins sourced from New Zealand's plentiful supply. Deliver more protein, less carbohydrates and more omega 3’s to pets in the most natural way possible, therefore improving their quality of life.
Food safety is paramount. We produce all products to human grade standards and test every batch to ensure bacteria levels are maintained at safe levels.
Deliver our products via a supply chain that is considerate of the environment and beneficial to pets.